"National characteristics of business communication"

            

                          INTRODUCTION

The culture of communication as a part of the culture of behavior, which is expressed mainly in speech, in mutual exchange of remarks and conversation. The assimilation of the norms of communication is the result of education in the broadest sense of the word. Of course, the person has to learn to communicate, give him a knowledge of the various values that Express different meanings relations, teaching appropriate responses and actions of others, to help him learn adopted in this social environment, the behavior model. 

Politeness is perceived as a real talent for communication. The culture of communication, in addition to such character traits as respect for people, kindness and tolerance, involves the development of politeness and tact. Politeness is a character trait, the main content of which is the observance of certain rules of behavior in various situations of human communication. Tact involves not only the knowledge of decency, but also a sense of proportion in relations between people.

The culture of communication of people is closely related to the extent to which they have formed certain specific skills and communication skills. This is the ability of a person to change their first impressions of a partner when they meet him. The first impression is formed based on the appearance of the partner. Accordingly, appearance - physical appearance, demeanor, clothing, and specific turns of speech-significantly affects the nature of our first relationship to him.

 

MAIN PART

1. NATIONAL FEATURES OF BUSINESS COMMUNICATION IN THE UNITED STATES

1.1 As you know, the United States is a country of many nationalities and, as a result, a country of great cultural diversity. We have noticed that even those Americans who have lived in the United States for many generations will certainly find Irish, German, Italian or other roots. The United States of America is a very important country in the world, all other countries of the world consult with the United States on political issues. Therefore, it is correct to think that it is very important for all of us to know the culture of this country, so we learn to be a diplomat. In our opinion, knowledge in the field of culture is important to us first of all. We know that Americans are straightforward, friendly, and open. They quickly get acquainted and easily start a conversation. To more reserved Europeans, their rapid transition to informal communication may seem unexpected or even rude. It should be noted that individualism is highly valued in America, people are proud of their personal achievements, initiative and success. The phrase "Time is money" became famous thanks to Benjamin Franklin, and Americans are still guided by this principle. They value people who know how to manage their time effectively. In the business sphere, punctuality is an indicator of reliability and discipline. In meetings with a large number of people, Americans will not necessarily shake hands with everyone. You can be greeted with the words "Hello", or " How are you?", or even just "Hi". When saying goodbye, the handshake is rarely used. The handshake should be brief but firm. It is necessary to maintain eye contact at the same time. Americans tend to quickly switch to names (that is, to "you"), sometimes immediately after meeting. This is especially true for young companies.

1.2 It can also be noted that Americans prefer directness in communication. "Yes" means "yes", " no "means " no". If an American says "Maybe", this is not a form of veiled refusal, it really is "maybe". Feel free to ask questions if you don't understand something. Americans ask a lot of questions and are not afraid to admit that they don't know something. Interrupting the speaker is indecent. Wait for a pause, say "Excuse me" and wait for attention to be paid to you. At the same time, people quite often get stuck in the conversation, so do not make large pauses in speech, if you do not want to be interrupted. Americans value the written word very much. Oral agreements are rarely legally binding. When entering into a contract, make sure that you read everything written in the small print. We think that when communicating in writing, it is very important to correctly indicate titles and addresses. If you are not sure, please specify. It is necessary to take into account, be punctual.

Americans regard being late as a sign of disrespect and carelessness. For business meetings, it is customary to arrive about 5 minutes earlier. If you are late for 10-15 minutes, be sure to call and apologize. Do not forget, it is very important to meet the deadlines. If you say that you will provide information by such and such a date or call at such and such a time, this is exactly what is expected of you. People who do not comply with the agreements are considered irresponsible and unreliable. Meetings and meetings are usually quite informal in atmosphere, but serious in content. Information material is usually distributed before the meeting, so you are expected to be up to date. You are expected to actively participate in the meetings. A person who is silent for a long time may be considered unprepared or unable to make a significant contribution to the cause. Americans love facts and figures. Use statistics to back up your opinion.

2. THE MORES OF AMERICAN PARTNERS

2.1 I would like to note that in business speech, Americans tend to use sports terms. In general, Americans love to laugh and love people with a sense of humor. Perseverance is another important trait of American businessmen.

2.2 Americans often invite business partners for breakfast, lunch, or dinner. A conversation over a meal usually starts with a simple conversation, but for the most part it will revolve around business. If the reception takes place in a restaurant, the inviting party pays for it. Don't be late, but don't come early either. It is best to appear 5-10 minutes later than the time specified in the invitation. Do not be afraid to offend someone by refusing an invitation. A much more serious mistake would be to promise and not come. Americans tend to eat faster than representatives of other countries, and rarely delay communication over food. Americans often invite a business partner home. This is considered a demonstration of open intentions. Unlike many other cultures, in the United States, it is considered normal to refuse treats or alcohol.

 

CONCLUSION

As a result, I would like to provide you with the knowledge that the peculiarities of business etiquette in the United States will help you to successfully establish relations with American friends and partners. This knowledge can also be useful when preparing for an interview or when learning English with a native speaker. In general, Americans are known for their very high rate of doing business. For them, the motto is typical: do not put off until tomorrow what you can do today, and success means a good pace, that is, time in the literal sense - money.

The national peculiarities of US business communication are a very interesting topic. Because Americans are very easy and fun to communicate with. They care about the result of the work , they pay attention to your abilities in the field of professional work.

 

LIST OF USED LITERATURE

•  Scientific journal " Bulletin of the Udmurt University. History and Philology series". 2008. (p. 109-113) 

• https://cyberleninka.ru

• https://skyeng.ru

 

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